Stäfa, February 2012

The English text will be available as soon as possible.

New York, February 2012

The English text will be available as soon as possible

Zurich, February 2012

How can the vast amounts of data – known as Big Data – accrued continuously by companies, organisations and institutions be put to good use? Nowadays, computers are able to analyse huge amounts of data in real time and produce essential bases for finding solutions. The first edition of IBM’s Think! in 2012 shows that - alongside sophisticated software - new storage technology and, above all, the technical savvy of qualified specialists are necessary. With the aid of examples, → Lukas Huggenberg of Arnold Inhalt und Form (AIF) explains in the Think! Focus how it is possible even today to gain understanding from the analysis of Big Data and to simulate solutions and make informed decisions based on the results, a development which may prove advantageous.
 
Current developments in computer technology are heading in the direction of self-teaching systems. Researchers at IBM Research are working on completely new approaches in this area and believe that self-teaching computers will be ready for production sooner or later. Renowned science journalist → Beat Glogger lifts the lid on this technology as much as is currently possible.
 
In the Products & Services supplement, readers will learn everything there is to know about relevant applications and services. QR codes in the supplement allow smartphone users to access a wide range of information on the IBM website.
Additional information and links relating to all articles can be found on the → Think! website.
 
Think! is published in Switzerland three times a year in both German and French, and in Austria featuring 20 pages produced especially for this edition, including an interview with an Austrian CEO and case studies of solutions designed for Austrian clients. 
AIF is responsible for conception, research, text, editing, images, production and project management.

Zurich, February 2012

The “Promise” in Helsana’s 2010 annual report is followed by “Realisation” in the three-year concept developed by Arnold Inhalt und Form to document the realignment of the group. The current report gives an account of the realisation of the new corporate strategy. During a mountain tour which Chairman of the Board of Directors Thomas D. Szucs promised his CEO Daniel H. Schmutz in the interview published in last year’s report , the two discussed the progress and difficulties involved in the realisation. → Zoe Arnold, → Christoph Grenacher and photographer → Christian Schnur accompanied the management duo and wanted to know the exact extent to which this vision had become reality and what remained still to be accomplished. Alongside political prerequisites, the question of how well the workforce has already adapted to the new strategy was also up for discussion. A detailed report focuses on the employees in the regional offices who have to implement the strategy on a day-to-day basis. Furthermore, employees of Helsana and its partner companies are given a chance to have their say in the “Services” section, and point out Helsana’s specific aims and achievements.
 
The 2012 annual report is set to focus on the theme of “Consolidation”, forming the third part of the three-year concept and thus concluding the series, the aim of which – alongside financial reporting – is to explain and promote understanding of the different stages of development involved in Helsana’s change of strategy.
 
The report is published → in PDF form, which you can skim through on Helsana’s website, and is available in German, French and Italian. Printed copies can also be ordered via the website.

Zurich, February 2012

How long does it take you to read an article? In the current Bulletin “Time”, you can measure your average reading speed against that of the editorial staff. Or you can just dive in and take your time. The Bulletin looks back at the origins of our perception of time, hazards a look into the future and takes the pulse of the Swiss people with the Worry Barometer.

The design produced by Arnold Inhalt und Form (AIF) promotes both reading at speed and reading at a more relaxed pace. Timeless typography invites you to linger over an article and encourages leisurely reading. Opening the Bulletin you get the impression that you are leafing through a book rather than holding a magazine. Yet faster reading is also acknowledged, with a stopwatch icon showing the average reading time of the editorial staff. Readers who choose to take part are able to measure their own reading time against that of the editorial staff. Readers who are seduced by the book-like character of the Bulletin become immersed in the article and lose track of time.
The Worry Barometer gauges the signs of the times. As a supplement to the Bulletin it takes the pulse of the population and finds out what problems are facing the Swiss people. The study shows that unemployment and the uncertain economic situation are among the biggest concerns. However, fear of developments in the globalised world also features highly on the list of worries.
Words, numbers, tables – nothing is as meaningful as an appropriate image. AIF therefore includes an illustration to present to readers the complex content of Credit Suisse’s Global Wealth Report in a way that is easy to understand. Collaboration with Berlin-based → KircherBurkhardt has produced a pyramid which, in contrast to Maslow’s hierarchy of needs, stands on its head. The rotation illustrates how unevenly wealth is distributed in the globalised world. The narrow base is shared between a large number of people, while a few right at the top possess a disproportionately high amount – with the situation of those in the emerging markets set to improve significantly in the coming years.

The Bulletin is not only available in printed form – it is also available → as an online viewer and can be → downloaded onto your iPad. Alongside additional information on the subject, the iPad version also features animations to enable you to perceive and experience time in different ways.

Stäfa, February 2012

The newsletter is currently available in German only.
Please contact us if you are interested in obtaining an English version.

Zurich, November 2011

From a methadone dispensary to one of the largest institutions in the field of addiction medicine – this is the approach taken by Arud in transforming its structures and image. The aim of this reorientation is to enable those concerned and interested to contact Arud via a central intake system rather than, as was previously the case, by having to go through various clinics first. Arnold Inhalt und Form (AIF) has taken these requirements as a basis for redesigning the entire communication concept, with the website as a central element.
 
The reorganised and redesigned → Arud website is geared towards establishing initial contact with people affected by or interested in the issue of addiction. Information about Arud services can be accessed according to target group or via a selection of different substances, using menus specifically intended for consumers, for members and doctors/professionals or for businesses. This allows users of the website to find the Arud services that suit their needs in terms of physical, psychological and social well-being. The service section of the website also contains further topical information, including notifications of events, a list of publications, links and an extensive press area.
 
AIF, which has been entrusted with the Arud brief since 2000, has provided content support throughout the entire reorientation process, as well as developing the visual concept and being responsible for designing and producing all communication material.

Berne, November 2011

The topic of social commitment at Swiss Post and among its staff is given some much-deserved attention in the latest issue of the Swiss Post → “magazin”. The exclusive “magazin” report discusses the recipients of parcels which were sent to Moldova as part of the “2 x Christmas” campaign. The Swiss postal service co-organises the project, along with the Red Cross and the Swiss public broadcasting organisation SRG SSR, and takes care of all the logistical arrangements in Switzerland free of charge. It also enlists volunteers to help sort the parcels.
Further articles look into the personal commitment demonstrated by employees in their everyday work, especially in the run-up to Christmas – as Santa Claus delivering post or in replying to children’s letters to Santa Claus. The high level of dedication among staff throughout the year has a positive impact on how well the postal service is rated by its customers.
The postcard competition launched in the last issue of the “magazin” has met with an enthusiastic response – and will remain open until the beginning of January. This competition, which was initiated by Arnold Inhalt und Form (AIF), invites readers to upload postcard photos they have taken themselves onto the website provided and to rate the pictures submitted by other participates. The postcards can also be sent online.
In the interview with the young sports star Nino Niederreiter, readers can discover how the ice hockey player approaches his game with great determination. PostFinance provides extensive support for Swiss ice hockey and is also involved in promoting new talent.
 
As well as examining these topics, this issue of the “magazin” provides its 2.2 million readers with a broad range of information about services and offers, such as all the Christmas posting deadlines and a clearly presented overview of all prices, on the service poster designed and developed by AIF.
 
The contents of the “magazin”, which is published four times a year, are visualised and developed by AIF in collaboration with the editor-in-chief. AIF is also responsible for the design, realisation and project management of the magazine, as well as editing in cooperation with Swiss Post.

Zurich, December 2011

For the latest issue of Credit Suisse’s → Global Investor, renowned writers have examined the theme of inheritance from various viewpoints. Donald Cox, an economist from Boston College, introduces the subject. An expert roundtable discussion featuring fathers and sons reveals the pleasures and pains of succession, and the two American political scientists – Kenneth Scheve and David Stasavage – show what the history of inheritance taxation has to say about its future.
 
Jens Beckert, Director of the Max Planck Institute for the Study of Societies in Cologne, demonstrates why inheritances do not increase social inequality, but do allow it to continue through the generations. In an interview, the Director of the UNESCO World Heritage Centre Kishore Rao, explains how saving the Abu Simbel temples provided the impetus for preserving the world’s heritage. Plus, the celebrated Canadian journalist Greg A. Smith profiles figures whose influence cannot be measured in monetary terms.
 
Arnold Inhalt und Form (AIF) has incorporated a series of photos taken by Canadian photographer Ulric Collette into the publication. For his “Genetic Portraits” collection, he cut pictures of fathers, mothers, sons and daughters vertically in half and reassembled them to create father/daughter, mother/daughter, father/son, mother/son and sister/brother hybrids. The effect is both uncanny and emotionally moving, giving new meaning to the saying “You look just like…!” 
 
On the Global Investor → Knowledge Platform  – designed and created by AIF and containing an archive of all issues of the magazine published since 2005 – readers can use the animation also produced by AIF to refresh their knowledge of inflation, test their investment behaviour in a game and download podcasts of selected articles.
 
Since 2011, AIF has also produced an iPad version of an extract from the Global Investor, which is integrated into the iPad App for the “bulletin” publication. This is available to download free of charge at → iTunes.
 
The Global Investor is published two to three times a year in five languages. AIF is responsible for the research, editing, design and realisation of the magazine.

Zurich, November 2011

The → «avenir aktuell» newsletter, which has been revamped and redesigned by Arnold Inhalt und Form (AIF), gathers together a selection of the most relevant articles from the Avenir Suisse website relating to the debate on economic policy and socio-political issues in Switzerland. A supplementary poster also presents a particular topic in comprehensive detail. As a think tank, Avenir Suisse has a strong voice in this debate and bases its views on a broad range of expert knowledge.
The first issue of the newsletter to appear in the new design deals with the matter of concordance in the Swiss system of government. The poster on this topic can be ordered separately in printed form or downloaded as a PDF to be used, for example, as an educational tool in schools.
The newsletter is published three times a year and is supplemented in the intervening periods by dossiers on topical issues.
 
The new corporate publishing concept for Avenir Suisse, designed and implemented by AIF, stipulates that all publications – from the website and newsletters to studies, discussion papers and even books – should convey the views and visions of Avenir Suisse in a credible and authentic way. The unique new look of the entire range of publications meets the highest standards in terms of both content and form.
 
Issue 22 of the “Werbewoche” magazine for marketing, advertising and media, published on 2.12.2011, featured an essay by AIF entitled “Corporate Design ist Corporate Publishing ist Corporate Design” (“Corporate design is corporate publishing is corporate design”), which demonstrates this idea using the example of the concept designed for Avenir Suisse.

Bern, October 2011

The “Environment Switzerland” report is published by the Swiss Federal Statistical Office (FSO) and the Federal Office for the Environment (FOEN) every two years in four languages (German, French, Italian and English). Having produced the 2007 report and an abridged version in 2009, Arnold Inhalt und Form (AIF) has also designed and produced the 2011 edition. The report offers a detailed general overview of the state of the environment in Switzerland and an analysis of the latest facts.
 
AIF developed the design concept for the reports and is also responsible for producing them. The design and production concept is intended for long-term uses and ensures that the four language versions can be produced economically.
This is achieved partly by using the K4 publishing system, which makes it easier to coordinate the work of everyone involved in the publication process.
 
The report can be ordered for CHF 10.00 at order@bfs.admin.ch.
 
Further information and publications can be found on the websites for → FOEN and → FSO.
The publishing system → K4 is available from topix.
 

Zurich, September 2011

Arnold. Inhalt und Form (AIF) has achieved second place in the design element of the → “Bilanz” rating scheme with Helsana’s 2010 annual report. The jury based their decision to award this ranking on the report’s impressive paperback format and clear, practical structure.
Ever since AIF began designing and producing annual reports four years ago, the reports it has been instrumental in realising have been classed among the leading ranks – the Credit Suisse annual report took second or third place in the overall evaluation from 2008 to 2010, and now the Helsana has been ranked second in the design assessment.
 
The “Bilanz” rating scheme for annual reports is the most significant of its kind in Switzerland. A total of 249 annual reports from Switzerland’s largest and most important companies are audited and evaluated – with 18 medals awarded to 11 companies. The rating process involves four juries made up of design experts and financial and communications specialists. The business magazine “Bilanz” organises the rating scheme in collaboration with the Harbour Club, the association of Swiss Chief Communications Officers.
 

Hamburg, July 2011

The → “Bulletin” and the  → “Global Investor”, both publications from Credit Suisse, have won gold in their respective categories (Financial services/Real estate/Consulting, B2B and B2C respectively) at the 
→ BCP Awards ceremony in Hamburg. 
From a pool of 630 publications, the jury for Europe’s largest corporate publishing competition nominated a shortlist of the 167 very best, from which 32 Gold Award winners were selected.

The “Global Investor”, Credit Suisse’s expert magazine for investment clients, is designed, edited, created and realised by Arnold Inhalt und Form (AIF) and impressed the jury with its top-class, timeless design, as well as winning praise for the excellent quality of its journalism. AIF has been responsible for the “Global Investor” mandate since 2004.

The “Bulletin” was honoured for its courage – the courage to focus on a single topic – as well as for its unusual approach to headlines, leads and text volume and the outstanding quality of its photography. AIF has been responsible for the design and realisation of the “Bulletin”, the oldest bank magazine in the world, since 1996.
 

 
In addition to these Gold Awards, three further prizes were presented to AIF publications:
 the → Global Investor Knowledge Platform received a Silver Award in the Best Cross-media Solution category, while the “Bulletin” was also given the silver accolade in the CP Excellence category for its article “Wir Ausdauerräuber” (“Endurance Hunters”) and the IBM Switzerland’s customer magazine →  “Think!” once again won silver in the IT/ Telecommunications/Energy, B2C category for its second entry, having previously achieved this in 2010.
 This makes AIF the most successful Swiss agency at this year’s BCP Awards.

New York, February 2011

As well as coming second in the → “Bilanz” rating of Swiss annual reports, the 2009 Annual Reports for Credit Suisse, designed and produced by Arnold Inhalt und Form, have achieved high honours in the international → Mercury Excellence Awards competition. The Gold award in the “Annual Reports – Overall Presentation – Banks” category was presented to the Business Review, while the silver prize went to the Corporate Citizenship Report.
 
Furthermore, the 24^th Mercury Awards, which were held in New York, also saw the “Movement, 3/2010” edition of the → Bulletin from Credit Suisse win the highest accolade for the journalistic achievements of its editorial team – the Grand Award in the Writing category.
 
The Mercury Awards honour outstanding achievements in corporate communications and attract 750 entries from 21 countries. The international jury is made up of 100 experts who are members of the International Academy of Communications Arts and Sciences.

Zurich, October 2010

The → online platform designed, produced and implemented by Arnold Inhalt und Form (AIF) brings together the expert knowledge of Credit Suisse’s → Global Investor and offers users an intuitive way of accessing issues of the Global Investor magazine dating back to 2005. Selected articles as well as the full range of complete issues are available to view and download, while users can listen to the podcasts directly from the platform.  
 
The Knowledge Platform is the place to find interactive items from the Global Investor. It is constantly being expanded and loaded with videos, podcasts and other items that transcend  the dimension of the printed magazine.
From the platform, users can also access the → animated presentation on the theme of inflation, which has been designed, produced and realized by → AIF in collaboration with
→ North Kingdom.
 
AIF is responsible for the platform’s design and composition as well as its technical implementation in collaboration with external programmers.

Zurich, October 2010

Arnold Inhalt und Form (AIF) has designed an → animated presentation for Credit Suisse on the theme of inflation and deflation and produced it in collaboration with the Swedish digital media agency → North Kingdom.
The animation is based on the illustrated inflation model which AIF devised and formulated for issue 1.10 of Credit Suisse’s Global Investor. It provides a lucid and engaging illustration of the mechanisms behind inflation and deflation, making it ideally suited to use for training purposes at all levels and as a tool for Credit Suisse’s customer advisors.
 
The animation can also be found on the → Global Investor → Knowledge Platform. Users also have the opportunity to download the original version of the illustrated inflation model in PDF format on the platform.
 
An iPad version will also be available soon in the iTunes App Store.